Objective — to create a charming and cohesive brand identity for The Cupcakery, a bakery specializing in cupcakes, that highlights its delightful offerings and appeals to a wide audience.

I developed the complete branding for The Cupcakery, including a logo that embodies the bakery’s playful and sweet personality. The project also involved designing stickers, t-shirts, and decals to create a consistent and appealing brand presence across packaging, apparel, and storefronts.

This cohesive visual identity reinforces The Cupcakery’s position as a go-to destination for high-quality, beautifully crafted cupcakes.